4 min read
The coastal look comes from places where the weather is warm and nothing is urgent. It is soft, light and comfortable, and it looks best with the creases left in.
It is not the same as beachwear. It is what you would wear to lunch near the sea, not onto the sand.
The pieces
- A linen shirt or a light knit
- Relaxed cotton or linen trousers
- Worn-in denim
- A canvas or leather sandal, or an espadrille
- A plain woven bag
The palette
off-whitesky bluesandolivefaded denim
What defines it
Light natural fabric, a relaxed cut, and a palette that looks washed by the sun. Linen, cotton, and a soft knit, with open shoes and a plain bag.
The palette
Sun-bleached and soft: off-white, sky blue, sand, olive, faded denim. Colours look as if they have been in the light for a season, rather than fresh off a rail.
How it fails
It fails when linen is too crisp and pressed, which makes it read formal and stiff. Let the fabric crease, and keep the fit easy rather than exact.
The takeaway · Light natural fabric, an easy fit, and colour that looks sun-faded rather than sharp.
Common questions
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